The serifs (feet) at the tops and bottoms of the characters make it easier for readers to distinguish between similar-looking characters like the uppercase “I” and lowercase “l”, so there’s no slowing down due to comprehension issues. One of the reasons why serifs are heavily preferred in literature and newspapers is because of legibility.

In our guide to the best fonts for websites, we summarized the key characteristics to look for: There’s just too much that can go wrong in font pairing if you don’t take the time to understand how fonts fit together.

The website claims that the company takes a youthful and innovative approach to business, which is why the retro fonts seem so out of place.

A fun and unique cursive font introduces visitors to the business, only for a too-small and super-simple body font to contradict that first impression.

Two boring fonts make a lengthy blog post very difficult to read and you end up skimming through the headers to see if you can piece the story together that way.I’m sure you’ve encountered scenarios like these in your journeys around the web: Not only are you pairing fonts with each other you’re pairing them with your web design, too.

When you add this extra layer of complexity to the mix, things can get tricky. Websites need more than one font - to establish hierarchy, to keep visitors engaged with lots of text, and to subliminally tell visitors more about the brand’s personality and approach.

Segment light font